A machine used in broadcast and video production studios for generating a logo, to be displayed on the screen, usually in a specified corner. The logo, which is a graphic symbol, is usually stored on a ROM (Read Only Memory) or a flash memory chip and is keyed into the video picture upon request. Today, the classic generated logo has been replaced by a PC generated logo, encrypted into the video image using Genlock equipment. The computerized PC logo generator allows more flexibility in logo generation providing more graphic and eye-catching tools and is easier to use. Most logo generators/inserters contain more than one logo in their memory. Logos maybe uploaded to the machine from a PC directly (RS-232, USB, Firewire) or via a floppy disk reader which is built-in the inserter. Logos may be generated using graphic images, short animations or resized video files.
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